At the 38th African Union Summit, iTour Africa had the privilege of engaging in a thought-provoking discussion with Dr Jumoke Oduwole, Nigeria’s Minister of Industry, Trade, and Investment. This conversation reinforced the critical role of digital trade and tourism in shaping Africa’s economic future under the African Continental Free Trade Area (AfCFTA) framework. As Africa embraces the AfCFTA Protocol on Digital Trade, the tourism sector stands at a transformative juncture.
From seamless travel experiences to digital innovations in hospitality, payments, and immersive cultural exploration, Africa’s digital economy is redefining how the world experiences the continent. iTour Africa is committed to being at the forefront of this revolution—bridging tourism with technology, trade, and investment to create a globally competitive and accessible African tourism market.
“Tourism is not just about destinations; it is about stories, cultures, and economies converging to create a powerful narrative of progress. The digital transformation of tourism through AfCFTA is a game-changer for intra-African travel, innovation, and economic growth,” said an iTour Africa representative at the Summit.
