This collaboration marks a significant step in the realm of photography and technology, bringing together two industry leaders to create an unparalleled experience for photography enthusiasts and professionals
Canon Central & North Africa is excited to announce its partnership with the prestigious LagosPhoto Festival, scheduled to be held from October 27th, 2023 to November 30th, 2023. This year’s edition of the festival will not only mesmerize audiences in Nigeria but will also widen its reach with a simultaneous launch in Benin.
This collaboration marks a significant milestone in the world of photography and technology, uniting two industry leaders to provide an unparalleled experience for photography enthusiasts and professionals.
The LagosPhoto Festival is one of the most significant photography festivals in Africa. It brings together photographers, artists, enthusiasts, content creators, and industry professionals from around the world to showcase and engage with a diverse range of photographic works and narratives.
The festival has gained wide recognition for its contribution to the photography community in Africa and beyond. It serves as a hub for creative exchange, education, and artistic expression. Additionally, it provides opportunities for emerging talents to showcase their work alongside established photographers. Overall, the LagosPhoto Festival plays a vital role in promoting photography and fostering artistic development in Africa.
Newsheadline247 understands that, Canon Central & North Africa’s collaboration with the LagosPhoto Festival has a twofold objective. Firstly, it serves as a platform for showcasing Canon’s advanced products and technological expertise. Secondly, it offers educational opportunities through the Canon Miraisha and Canon Academy Juniors programs.
The Miraisha Program empowers participants to develop valuable skills in photography, filmmaking, and digital imaging, enabling them to gain income from their talents. Through training, resources, and mentorship, the program aims to provide participants with the necessary expertise. Additionally, children aged 8 to 16 can participate in the Canon Academy Juniors Program, which offers concise and enjoyable photography courses guided by Canon-certified trainers. This program provides children with a unique opportunity to explore their creativity, develop new skills, and cultivate a passion for photography from a young age.
“This collaboration is a remarkable opportunity for Canon to engage with a passionate community of photographers,” says Amine Djouahra, B2C Business Unit Director, Canon Central and North Africa.
“Through this partnership, we embark on a journey to not only showcase our technological progress, but also to empower photographers of all levels to push the boundaries of their creativity.
“We also aim to foster a sense of community and growth within the African photography ecosystem. Together, we are redefining the art of photography and inspiring a new wave of visual storytellers.”
Azu Nwagbogu, chief curator of the LagosPhoto said, “Our collaboration with Canon Central & North Africa opens doors to new horizons where technology and creativity intertwine. The LagosPhoto Festival is proud to be part of this journey where photographers from diverse backgrounds can learn, share, and create, fostering a new era of visual narratives.”
Canon will host a series of photography workshops during the Festival from September 6th to December 1st, 2023. These workshops will be held in Lagos, Nigeria and Cotonou and Ouidah in Benin. Led by Canon-certified trainers, they will focus on street photography and cater to participants of all skill levels. Whether you’re a beginner looking to grasp the fundamentals or a seasoned professional aspiring to refine your craft, this workshop is perfect for you.
During the workshop, you can expect an immersive exploration of photography, encompassing both technical expertise and artistic expression. You will also discover how to leverage Canon’s cutting-edge technology to capture breath-taking visuals. Moreover, all participants will have the exciting opportunity to win the Canon Selphy Printer, which is known for its photo printing quality.
Upon completion of the workshop, everyone will receive a Canon Miraisha T-shirt and a certificate of participation. Adding to the Festival’s professional dimension, Canon will leverage the expertise of our Canon Ambassadors to provide portfolio reviews during the Professionals Week in Benin and Nigeria.
Alongside these captivating sessions, we will also host the Canon Academy Juniors workshop, which is specially designed to provide young enthusiasts aged 8 to 16 with a unique opportunity to explore a new hobby and ignite their passion through photography. Through engaging and educational activities, our aim is to inspire and nurture their creativity while introducing them to the fascinating world of photography.
As this collaboration unfolds, Canon Miraisha and the LagosPhoto Festival invite all photography enthusiasts and professionals to join in this exciting journey of learning, innovation, and artistic exploration. As a part of this initiative, we will also present the following prizes to a promising young photographer in Benin, as part of the LagosPhoto festival competition-
- 1x Canon EOS R50 camera with 18-45 kit lens
- 1x Canon Selphy CP1300 printer with Selphy paper
- 1x One-on-One virtual mentorship session (1 hour)
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.
