UBA Ranked Nigeria’s Strongest Brand, Climbs to 13th Globally Among Banking Giants
United Bank for Africa (UBA) has been named the strongest brand in Nigeria and the 13th strongest banking brand globally, according to the 2025 edition of Brand Finance’s global banking rankings.
The prestigious recognition comes from Brand Finance, a leading independent brand valuation consultancy regulated by the Chartered Institute of Chartered Accountants in England and Wales. UBA’s rise from ninth place in 2024 to the top spot in Nigeria reflects a significant boost in public trust, service acceptance, and brand strength.
UBA achieved an impressive Brand Strength Index (BSI) score of 92.4 out of 100, earning it a coveted AAA+ rating—the highest possible accolade for brand strength. The bank’s strong performance across key metrics such as brand familiarity, consumer preference, and consideration underscores its growing influence and customer loyalty in the financial sector.
The report highlights UBA’s strategic emphasis on digital banking, innovation, and technological investment as key factors in strengthening its brand. These initiatives have not only enhanced the bank’s service delivery but also deepened engagement with its diverse customer base across Africa.
Notably, UBA outperformed other prominent African banks in areas such as price acceptance, beating out South Africa’s Capitec and Kenya’s Equity Bank on this metric.
Other Top Performers in Nigeria
Following UBA, First Bank of Nigeria secured second place, climbing from 11th position in 2024 with a BSI score of 92.1 and an AAA+ rating. Brand Finance credited First Bank’s surge to its strong reputation and continued investments in digital transformation and customer experience.
Guaranty Trust Holding Company (GTCO), which previously held the top spot, dropped to third place despite a slight improvement in its BSI score to 89.5. Access Bank made the most dramatic leap, rising from 12th in 2024 to fourth place in 2025, driven by better scores across key brand perception metrics.
Brand Finance noted that banking brands continue to dominate the Nigerian brand landscape, reflecting the sector’s growing resilience, adaptability, and critical role in powering the national economy. Read More
