3AD Premium Bar and Lounge, Otta, will host the first outdoor edition of the Naija Area Codes (NAC) with DJ Hotega on October 16, 2025, as the nationwide talent discovery project kicks off its neighbourhood train tour
3AD Lounge Set to Host Inaugural Outdoor Edition of Naija Area Codes with DJ Hotega as Talent Train Hits Otta
The ancient town of Otta is set to come alive as the exquisite 3AD Premium Bar and Lounge hosts the inaugural outdoor edition of the Naija Area Codes (NAC) with DJ Hotega, marking the official kickoff of the highly anticipated nationwide talent discovery tour.
The event, scheduled for Saturday, October 16, 2025, at 6 p.m., will flag off the NAC Neighbourhood Train — a creative movement designed to take music, entertainment, and talent discovery from street to street across Nigeria.
Strategically located along the Otta–Idiroko Road, 3AD Lounge will play host to a lineup of talented young entertainers drawn from the nooks and crannies of Ado-Odo/Ota Local Government, alongside hundreds of music lovers and fun seekers expected to grace the electrifying evening.
Speaking on the upcoming event, Mr. Kehinde Fayemiwo, Chief Executive of 3AD Premium Bar and Lounge, described the initiative as a bold step toward youth engagement and empowerment.
“It’s a huge privilege to be part of this historic project. We’re not just hosting the kickoff of this contest but are determined to be part of it all through,” he said.
“As an advocate of youth empowerment and societal upliftment, I’ll always support initiatives that give the younger generation a platform to shine — they are the future now.”
The Naija Area Codes (NAC), an all-year-round music and talent challenge, aims to discover, nurture, and produce world-class entertainers straight from the streets, offering under-supported creatives a genuine pathway to stardom and industry recognition.
Also commenting on the project, Mr. Olumide Akinsanya, Group Chief Executive of Push Media Global, a managing partner to DJ Hotega’s Hot Unit Entertainment, said preparations are in full gear for Nigeria’s most anticipated street talent contest.
“We are ready to make it worth the time of all contestants and the crowd at large. This is not just a contest — it’s about discovering raw talent and nurturing them into stars,” Akinsanya stated.
The Naija Area Codes platform targets young and emerging entertainers — including singers, DJs, dancers, poets, and comedians — giving them an opportunity to showcase their creativity before an audience of record label executives, A&R specialists, media professionals, and entertainment industry insiders.
With the NAC Neighbourhood Train officially rolling out from Otta, organizers promise a night of energy, rhythm, and pure street talent as Nigeria’s next generation of stars take the stage. Read More
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