MAGGI Nigeria has launched its ‘Taste of Christmas’ festive campaign featuring Qing Madi and the Loud Urban Choir, blending music, food and Nigerian Christmas flavours
MAGGI Unveils ‘Taste of Christmas’ Campaign with Qing Madi, Loud Urban Choir
MAGGI, the iconic culinary brand from Nestlé Nigeria, has unveiled its festive campaign, “Taste of Christmas,” a vibrant celebration of the sights, sounds, and flavours that define the Nigerian Christmas experience.
At the heart of the campaign is a creative collaboration with Nigeria’s fast-rising pop sensation, Qing Madi, and the acclaimed Loud Urban Choir, culminating in a new Christmas anthem titled “Taste of Christmas.”
Now available across all major music streaming platforms, the song blends contemporary pop sounds with rich cultural warmth, capturing the spirit of family, togetherness, and shared meals that characterise the festive season in Nigerian homes.
Beyond music, the Taste of Christmas campaign will also roll out a 12-day series of festive recipes and culinary inspirations, designed to spark creativity in the kitchen. The collection features innovative dishes such as Coco Bongus, alongside cherished Nigerian Christmas classics, encouraging families to experiment with flavours while enjoying MAGGI’s trusted range of seasonings.
Speaking on the campaign, Funmi Osineye, Category Manager, Culinary (MAGGI), said the initiative was created to reflect both tradition and modernity.
“Christmas is a time when family, culture, and shared experiences come alive. With the Taste of Christmas campaign, we set out to create a platform that resonates strongly with today’s young adults while still celebrating the warmth of home. Partnering with Qing Madi and The Loud Urban Choir allows us to connect music and food in a way that feels authentic, modern, and deeply Nigerian,” Osineye said.
The campaign underscores MAGGI’s commitment to celebrating home-grown talent, promoting culinary creativity, and reinforcing the role of food as a powerful unifying force in Nigerian households.
Consumers can access the festive recipes, campaign content, and the “Taste of Christmas” anthem across MAGGI’s digital platforms and social media channels, while conversations around the initiative can be followed using #MAGGIChristmas.
MAGGI remains one of Nigeria’s leading culinary brands under Nestlé Nigeria, dedicated to inspiring better cooking habits and bringing families closer through delicious and nutritious meals, especially during moments that matter most. Read More
