Comedian and former Big Brother Naija housemate DeeOne has advised former Labour Party presidential candidate Peter Obi to reassess his campaign strategy ahead of the 2027 elections, warning that reliance on sympathy votes will not guarantee victory.
In a viral video circulating online, DeeOne criticised Obi’s previous campaign style, arguing that the strategy adopted in the 2023 election would not produce the same momentum in 2027.
The comedian’s remarks come amid the emergence of the City Boy Movement, a political group backing President Bola Ahmed Tinubu’s 2027 re-election bid, reportedly drawing support from some former Obi loyalists.
According to DeeOne, Obi must be prepared to invest more resources into his campaign structure, particularly in supporting party agents at polling units.
“You cannot win presidential election with sympathy votes,” DeeOne said. “It may have given him leverage in the last election, but in 2027, it is not going to work.”
He cautioned against underestimating emerging political groups and stressed that presidential contests require visible groundwork and strong logistics.
“Presidential election no be cho cho cho. You have to show workings,” he added.
DeeOne further criticised what he described as inadequate support for Labour Party agents during the 2023 elections, alleging that some lacked basic provisions such as food and water at polling units.
He suggested that if Obi lacks sufficient personal funds to prosecute his ambition, he should openly seek donations from supporters and provide transparent accounting of campaign expenditures.
“If Mr Peter Obi does not have his own money to spend on his ambition, then he should call his followers and ask them to donate and give account of how he spent the money,” he said.
The comedian emphasised that offering constructive criticism does not equate to disloyalty, insisting that honest feedback could strengthen Obi’s prospects in the next electoral cycle.
As political alignments begin to take shape ahead of 2027, DeeOne’s comments add to the growing debate over strategy, funding, and grassroots mobilisation in Nigeria’s evolving political landscape. Read More
