Cannon Central & North Africa taps into potential value of print in Africa, appoints four new tier 1 business partners across region

Press Release

Signing of new business partners signals confidence in African resilience – and a further boost for future growth of print sector on the continent

Dubai, United Arab Emirates, 20th April 2021 – Canon Central North Africa (CCNA) signals its intent to unlock the true value of the region’s print sector by signing four new tier 1 business partners in key markets – and cementing its footprint across the region. 

In response to key findings from the first-ever Middle East and Africa study on the State of the Printing Industry – conducted by Canon in conjunction with print industry news leader ME Printer in mid-2020 – Canon Central and North Africa is tapping into the significant gap between customer demands and service offerings in the print market. 

“Findings from our study highlights the growth of digitisation accelerated by the pandemic but also, significantly, indicates an evolution in customer demand, which points to a range of untapped growth opportunities within the sector, particularly for Print Service Providers (PSPs),” explains Somesh Adukia: Managing Director for Canon Central & North Africa.  

The greatest gap lies in customer interaction and the value that can be derived from a more consultative approach, notes Adukia. 

“A report on our findings, titled ‘Creating Customer Value’ reflects that fewer than 20% of print service providers (PSPs) are fulfilling their customers’ needs. About 80% of print buyers expressed a distinct need for more creative input from their print providers, and 86% of print buyers would welcome advice on combining print with digital elements,” adds Adukia. 

Close collaborations for sustainable growth

For this reason, Canon has employed its Closer to Customers strategy and is strengthening its Partner Program with the addition of four new business partners in key markets. 

Docutech and Almactab will focus on advancing Canon’s Wide Format print solutions in Ghana and Libya respectively, while Express Automation will amplify Canon’s Professional Print services in Kenya and Digimate will boost Document Solutions and Large Format Print offerings in Morocco. 

Canon identifies, selects and certifies partners that demonstrates the company’s rigorous standard of knowledge, skills, and service, for a mutually beneficial collaboration that translates to a major win for customers seeking print solutions on the continent. 

 “We help our African partners realise new efficiencies and make their own businesses more profitable,” explains Adukia.

“We start by combining best-in-class technology with a portfolio of services and support, giving them industry-leading products and packages to sell. Then we help our customers’ businesses, and their people, develop, with a 360° approach to their success.

“From consultancy to rewards and from progression opportunities to sales training, we give our partners what they need to grow – including ensuring that they and their teams have a digital mindset,” adds Adukia.

Inspired by Canon’s corporate philosophy, ‘kyosei’, partnership underpins everything the company does.  A cutting edge portfolio, backed up by the company’s Dubai HQ and support from six in-country offices, sets Canon Central and North Africa apart from the competition. This is attributed to a focus on the 5 pillars of success – diversify, collaborate, expand, win, streamline – and how these can impact each partner’s business.

“The world has turned digital, and a digital mindset is open to exploring the immense opportunities available to develop and grow. As pioneers in digital innovation, Canon is perfectly placed to guide all our partners, at every tier of our partners program, to succeed in this complex and rapidly evolving landscape.

“We will continue to push back the frontiers of what is possible by developing and diversifying with new solutions at every milestone – and helping our partners share those solutions to our customers,” concludes Adukia. 

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