The company reported losing 3.7 million subscribers globally, including 243,000 in Nigeria
MultiChoice Introduces Weekly DStv, GOtv Subscriptions Amid Nigerian Outrage
MultiChoice has launched new weekly subscription plans for DStv and GOtv under the ‘Ka Weekie’ campaign, aiming to offer affordable and flexible options for subscribers in Uganda and Nigeria.
The plans, including DStv Lumba, Access, Family, Compact, and GOtv Lite, Valuepack, Max, Supa, and Supa Plus, cater to diverse budgets and viewing preferences, with the lowest-priced DStv Lumba and GOtv Lite enhancing accessibility.
Rinaldi Jamugisa, MultiChoice Uganda’s PR and Communications Manager, stated that the initiative reflects the company’s commitment to aligning with customer needs, allowing subscribers to manage subscriptions based on their budgets.
Colin Asiimwe, Head of Marketing, added that the campaign targets daily earners, frequent travelers, and on-demand viewers, with subscriptions accessible via MyDStv/MyGOtv apps, USSD codes, MTN MoMo, Airtel, partner banks, and selected agents.
However, the move follows controversy in Nigeria, where MultiChoice’s recent price hikes sparked public outrage and a lawsuit from the Federal Competition and Consumer Protection Commission (FCCPC).
The FCCPC ordered the company to revert to old rates pending investigation, but MultiChoice proceeded with the increases. The company reported losing 3.7 million subscribers globally, including 243,000 in Nigeria between April and September 2024, dropping from 23 million to 19.3 million in under two years. High inflation (32.70%) and macroeconomic challenges were cited as key factors.
MultiChoice warned shareholders of tough times ahead due to limited revenue growth and a challenging consumer environment, as outlined in its Q1 2025 financial update released on November 12, 2024.
Subscribers can switch to monthly, quarterly, or annual plans by maintaining sufficient account credit, with weekly plan costs deducted from new subscriptions. Read More
