Nollywood producer and cultural advocate, Amb. Thompson Ukeki, has announced a fresh season of Pride Heritage, described as Africa’s first diplomatic cultural heritage reality television show, set to take place in Nairobi.
Ukeki revealed that contestants from 27 African countries will compete in the 54-day event, which will be broadcast live round-the-clock throughout its duration.
The show, operating under the umbrella of Afrik Ultimate Hero Search, is designed to revive and promote Africa’s rich cultural heritage while fostering unity and creative exchange across the continent. It will spotlight indigenous traditions, languages, and artistic expressions in a competitive format aimed at engaging a global audience.
According to Ukeki, the initiative reflects a broader vision to reposition African culture as a driver of development and continental integration.
Ukeki has previously earned recognition from the African Union and in connection with the Millennium Development Goals (MDGs) for his work as a cultural diplomatic ambassador promoting African heritage.
He noted that his cultural advocacy aligns with the African Union’s 2030 Agenda for Sustainable Development, particularly its commitment to ensuring that no one is left behind by leveraging indigenous knowledge systems for inclusive growth.
Speaking at an event in Abuja where he was honoured for his efforts, Ukeki described the recognition as both an honour and a responsibility. “It is an honour for me to be entrusted with such a great responsibility as a young African,” he said.
In addition to the commendation, he received a customised vehicle plate number and an honorary plaque for his contributions to cultural promotion, creativity, and humanitarian services.
In February 2025, Ukeki was appointed West Africa Youth Ambassador under the ECOWAS Youth Parliament, in recognition of his commitment to youth empowerment, regional integration, and the preservation of African heritage through media and entertainment.
Reacting to the appointment, he said, “This appointment is more than a personal achievement—it is a call to serve, to lead with integrity, and to champion the dreams of millions of young Africans. I accept this responsibility with deep humility and unwavering commitment.”
He stressed the need for stronger regional cooperation, innovation, and visionary leadership to address socio-economic challenges confronting West African youth.
Ukeki has also been decorated with the Nelson Mandela Leadership Award of Excellence and Integrity for what organisers described as integrity-driven leadership and humanitarian contributions.
Through Pride Heritage and other grassroots initiatives, Ukeki continues to champion cultural education, creativity, and sustainable development, positioning himself at the forefront of efforts to revitalise African identity on the global stage.
