Themed ‘Your Love Adventure Is Possible With ALAT,’ the campaign will simultaneously promote a culture of love and appreciation among Wema Bank’s internal and external audiences
Wema Bank celebrates season of love, rewards staff, customers
Wema Bank has launched its 2024 Love Adventure campaign, offering customers and staff an outstanding range of rewards and cash prizes in February.
Themed ‘Your Love Adventure Is Possible With ALAT,’ the campaign will simultaneously promote a culture of love and appreciation among Wema Bank’s internal and external audiences, while showcasing the indispensable role that the bank plays as a support system in the daily lives of all customers.
The Love Adventure Campaign will empower Wema Bank customers with resources and opportunities to bring their plans for the love season to life, additionally enriching them with a plethora of rewards via its digital platform, ALAT.
Commenting on the bank’s inspiration for curating the Valentine’s Day campaign, Wema Bank’s Executive Director of Retail and Digital Business, Tunde Mabawonku, attributed it to the bank’s commitment to providing an exceptional banking experience for every customer and being a support system for all stakeholders.
“Every day is Valentine’s Day for our customers but that doesn’t mean we would settle for the bare minimum in celebrating the season of love. We brought a unique twist to Valentine with this month-long celebration and made the decision to be our customers’ ‘Val’, reinforcing our commitment to supporting their lives and being with them all the way. It’s beyond Valentine’s Day, this is Valentine’s month at Wema Bank.
