5 Things Customers Love About GTCO’s GTBank – Report
It is undeniable that Guaranty Trust Bank (GTBank), the flagship subsidiary of Guaranty Trust Holding Company Plc (GTCO), has established a reputation as a trusted and customer-centric financial institution.
Checks here and there reveal five things customers appreciate about the twelve-time winner of the Euromoney Best Bank in Nigeria Award and why.
It is unsurprising that the bank, recently named Nigeria’s Strongest Brand by Brand Finance, is heavily invested in well-trained customer service teams across various channels, including in-branch, phone support, and social media. This move has helped it to cement ties with various categories of clientele through customer service quality.
“Customers feel very valued and supported with timely assistance and solutions to issues. That is what creates brand loyalty, and GTBank has that working for it,” according to observers.
A frontrunner in the digital banking space, the financial institution applauded as the Best Banking Brand in Nigeria by Global Brands Magazine is known for its seamless digital banking services, including internet and mobile banking platforms. Customers’ ability to perform transactions, pay bills, and monitor their accounts with ease on its payment platforms has remained a reference point for as long as many can remember.
The bank improved its digital offerings by boosting service quality with a successful transition to a new and robust suite of Finacle core banking application systems.
The internet and mobile digital banking platforms are now described as boasting a more user-friendly interface and accessibility that reduce the need for visits to physical branches—amplifying convenience and time-saving for customers.
Another allure for customers of the “Best Bank in Corporate Social Responsibility in Nigeria”—a recognition received at the 2014 edition of Euromoney Awards—is the range of innovative financial products that it offers.
GTBank’s Quick Credit, Savings Options, and Investment products designed to meet the diverse needs of customers provide a rich connection with its publics. Tailored to meet different financial goals, the flexibility and options these financial products give make banking with the financial institution more personalized and relevant.
Included in the things working for the lead business of GTCO – the parent company headed by the financial wizard Segun Agbaje, which reported a landmark N1.004 trillion profit before tax in the first half of 2024 – is transparency in charges and fees.
In an industry decorated with widespread claims of hidden costs and charges, those who should know say GTBank stands apart with what is called “transparent and fair pricing.”
“This transparency has, over time, built trust among customers as they can anticipate and manage costs more easily,” an account holder explains, noting how this approach has contributed to customer satisfaction and long-term loyalty.
Consistent profitability—highlighted by Agbaje’s amazing 10-year run as Group Chief Executive Officer before he moved up as GTCO helmsman—backed by widespread recognitions for doing good business, including international awards, has helped GTBank forge a strong brand reputation that customers are happy to identify with.
“Its reliability continues to attract customers who value a secure banking experience that assures peace of mind for both personal and business accounts,” experts say. More
Credit: SocietyNow NG
