Quadrant MSL wins Digital PR Agency of the Year at the Nigeria Digital PR Awards, recognised for its MTN Nigeria Live It 100 on Campus campaign
Quadrant MSL Clinches Digital PR Agency of the Year Award for MTN Campus Campaign
By Lukman OMIKUINLE
Quadrant MSL has emerged as Digital PR Agency of the Year at the Nigeria Digital PR Awards, earning recognition for its innovative use of digital storytelling and creator-led content to drive brand engagement and build meaningful conversations.
The award highlights the agency’s work on MTN Nigeria’s Live It 100 on Campus campaign, a youth-focused initiative that connected with students through entertainment, technology, creativity and empowerment. By combining on-ground activations with real-time digital content, the campaign extended the experience beyond physical events, generating sustained online conversations and positive sentiment.
The campaign gave students multiple opportunities to participate, share their experiences and engage with MTN beyond its traditional telecommunications services. Its approach reflects the growing importance of digital public relations in helping brands create experiences that resonate with audiences and inspire online participation.
Chidinma Nwankwo, Head of Business at Quadrant MSL, said the recognition reflects the agency’s commitment to developing communications strategies around changing audience behaviour and engagement patterns.
“The way people discover, discuss and respond to brands has changed significantly, and that requires us to think differently about how we approach communications. Digital gives us the opportunity to understand audiences better, participate in relevant conversations and create work that people genuinely want to engage with. This recognition is a reflection of the team’s commitment to that approach and the trust our clients continue to place in us.”
A five-member selection panel chaired by Datari Ladejo selected Quadrant MSL following a nominations process that ran from August 17 to September 18, 2026. The recognition comes as digital platforms continue to shape how brands build visibility, strengthen relevance and establish relationships with their audiences.
The Nigeria Digital PR Awards, themed “Art of Influence,” are presented by the Nigeria Digital PR Summit, established by Upticomm Marketing Company and endorsed by the Office of the Senior Special Assistant to the President on Digital Engagement, Strategy and New Media.
Since 2016, the summit has brought together communications professionals, brands, creators and policymakers to advance digital public relations in Nigeria.
