Multichoice Nigeria, the organizers of the reality TV show BBNaija, has revealed that ₦5.5 billion was invested in producing the recently concluded “All Stars” edition.
On Tuesday, Busola Tejumola, Executive Head of Content and West Africa Channels, announced this during the cash prize presentation for the winner of the All Stars show, Ilebaye Odiniya.
Ilebaye was presented a cheque of ₦120 million and the key to her new SUV from Innosons Motors.
Tejumola noted that over 2,000 persons were also employed to execute the show.
She said the show generated over 1.53 billion voters across all regions.
“This year, we have backed this commitment up with a total investment of NGN5.5 billion, covering the costs of production, construction, fittings, technical, licensing, satellite, and marketing in the production of this season of Big Brother Naija.
“And of course, there is the direct impact of over 2000 individuals employed to bring this project to life.
“As Africa’s most loved storyteller, we are proud to be part of creating opportunities for growth for the youth in their quest to build great futures.
“This year Biggieverse was opened as Big Brother invited into it your favorite All-Stars 20 game players, four house guests, nine Jury members and 12 Wager Task Judges and the parrot who all together delivered a riveting show that kept us all entertained for 71 days,” she said.
According to Tejumola, Big Brother All Stars was a season of love rekindled, new friendships, settling scores, comical moments, fantastic talent showcases, and a battle for dominance.